The Giant’s Advantage: Why Cloud Computing Levels the Playing Field for SMBs Whitepaper by ittechcontent Share this Post: Share: Advances in low-cost, high-speed Internet services – and the widespread availability of Wi-Fi, 3G and 4G mobile broadband – extend cloud computing services virtually everywhere. Of course, delivering a quality web-based experience is merely one bene?t. The growth of reliable, well-equipped data centres o?ers a multitude of operational and ?nancial bene?ts, including lower operating costs, speedier deployment, rapid scalability, automated patching and product updates, and consolidation of hardware.